Apr
13
In 2010 the Insurance Institute for Highway Safety made their testing techniques tougher and were more critical of the results. Their ultimate goal was for auto manufacturers to make safety a priority to lessen injuries and death on the roads since a nod from the Insurance Institute for Highway Safety is a high selling point. …
Feb
07
The brand new GS, which has been greatly anticipated by consumers and enthusiasts, will make its debut in dealer showrooms sometime this week. Along with the debut of the 2013 GS will be the launching of the new marketing campaign for the vehicle. Two of the commercials making up the campaign will highlight Lexus’ innovative …
Jan
23
When it comes to advertising in the US, commercials during the Super Bowl are the top of the food chain. At $3.5 million per 30 seconds of ad time, companies pay a lot of money to have a guaranteed 100 million+ people see their commercials. Plenty of car manufacturers make special commercials for the Super …
